COLLABORATION

    MOOMIN BY SVANEFORS

    MOOMIN AND HIS FRIENDS

    The Moomin family lives in the largest house in the idyllic and peaceful Moomin Valley. It’s a carefree family of white and round trolls with big noses. In exciting and funny stories, we get to accompany the family and their friends on various adventures, pranks and trips through the beautiful valley. We have chosen to capture some of these adventures in a wonderful collection.

     

    “I want your first trip to be with me. I want to show you cities and landscapes
    and learn to see in a new way and dare to cope in places that you don’t know by heart”

    Tove Jansson, from the book The Doll Cabinet and Other Stories.

    Moomin By Svanefors

    We would like to introduce our friends the Moomin family and the collaboration with Tove Jansson’s fairytale world. We are proud to bring the Moomin Valley character to life through our textiles and offer the illustrations from their adventures in a new vintage, to a new generation.

    Creator of Moomin Valley

    Tove Jansson is one of the most famous Finnish artists of all time. Tove’s work appears in many different forms, as well as author, artist and cartoonist. Best known as the creator of our friends the Moomins. The Moomin stories have been published as novels, picture books, comics and have been translated into approximately 50 different languages.

    In addition to her Moomin books, Tove wrote 12 other novels and short stories. Tove has been praised as a writer who skilfully combined and used different genres of literature such as prose, fairy tales, fantasy, adventure, memoir as well as dramatic stories.

    Tales from Moominvalley

    The motifs are inspiring and taken from short stories about Moomin and his friends. Among other things, The Father and the Sea, Farlig midsommar and The Comet will come. In our collection, you will find dishwashing liquid, hand soap, kitchen towels, cushion covers and nice gift boxes.

    Which will be your favorite?

    THE COLLECTION